Content
Client
Fineducom
Year
2023
Fineducom is an educational initiative focused on improving financial literacy in Colombia. I redesigned their website to align with their new brand direction while solving critical UI issues like poor image quality, inconsistent design elements, and cluttered content organization.
My Role
UI Designer • Web Design
2023
Leading the visual redesign of four key website pages
Creating a cohesive UI kit for future consistency
Establishing clear content hierarchy and navigation
Delivering high-fidelity wireframes and interactive prototypes
The Challenge
The existing website suffered from:
Inconsistent visual elements across pages
Low-quality, pixelated images
Cluttered content organization
Lack of clear visual hierarchy
No design guidelines for maintaining consistency
Key Solutions
Clean, Modern Visual Design
I created a streamlined layout that emphasized readability and content hierarchy, using the new brand colors consistently throughout the site.
Structured Content Organization
I reorganized information to create clear user paths to key services, particularly highlighting their credit simulator and application process.
UI Component Library
I developed a basic UI kit including typography, buttons, cards, and form elements to maintain consistency across the site and future updates.
Responsive Layouts
I ensured the design worked seamlessly across devices, with special attention to the credit simulator tool on mobile.
